Thursday, October 31, 2019
Family Genogram Family and Consumer Science Essay
Family Genogram Family and Consumer Science - Essay Example The women respect their husbandââ¬â¢s decisions but they have control over a lot of things, especially regarding their children. Having dinner together is only one of the many practices that Israeli families have. This tradition helps to make the family intact. Family is central to Israeli life. Raised in an Israeli family, I observed a number of family traditions that are uncommon to other cultures. In my 18 years of existence, I have seen how my parents give importance to our extended family. Coming from ancestors whose history is dimmed by the horrific events of the Holocaust, my parents, especially my mother, have always valued their siblings. They maintained connection with each other despite the geographical distances and preoccupations at work. For instance, my father makes it a point to communicate with his mother and two sisters every day. Every Friday, my grandmother lights up two candles before sunset and prepares dinner for the whole family. We go to our grandmotherâ⠬â¢s house to have the Shabbat dinner where we spend time to get to know other Israelis. Most of my fatherââ¬â¢s relatives are in Israel; despite this, I and my cousins have established a close relationship by communicating a lot through Facebook. Moreover, we visit our relatives in Israel once a year, which gives me time to bond with my cousins and other relatives. As Lamanna and Riedman (5) claim, my family serves as the ââ¬Å"center of love and supportâ⬠(5). My parents provide my physical as well as emotional needs. They encourage me and my sister to tell stories at dinnertime but as it is with other teenagers, I feel more comfortable to tell stories to my cousins. My concept of family is that of an extended family composed of my immediate family, grandparents, aunts, uncles, and cousins. As a family, I and my cousins openly share our thoughts, dreams and experiences to each other. Although I am also close to my mother, the nature of the Israeli family makes it more c onvenient to open up to my cousins and because I am used to having an extended family, I can tell my cousins secrets and dreams, which I cannot tell my parents. I can relate well to the class discussion about individual and communal values. Our family has communal values that each member should uphold. These communal values which emphasize needs, goals, and identity of the group (Lamanna and Riedman 13) are mostly related to the Jewish culture. Each part of the family or group is important, for every one contributes to the Jewish society and culture. As members of the Jewish society, we have to act based on the values and laws set in our religion. Part of these laws is being a Batz Mitzvah. When I was thirteen, I was declared as a Batz Mitzvah. In the Jewish culture, this means being accountable for oneââ¬â¢s actions and decisions, thus, the tradition is similar to considering young people to be in the legal age. At this point, I am expected to act and base my plans and decisions in accordance to our religion. I am not totally rebellious; in fact, I always find it sound to obey my parents because they only want what is best for me but there are times when my personal preferences would disagree with my parentsââ¬â¢. Living in the American culture for more than 11 years, I cannot help but be influenced by my environment. Thus, there are times when I want to obtain something, like material things, but my parents would disagree, and
Tuesday, October 29, 2019
Reflection Essay Example | Topics and Well Written Essays - 250 words - 89
Reflection - Essay Example Moreover, we chose a crew chief Eric who gives each one different task. The team leader writes down the requirementsââ¬â¢ for me and responds to questions discussed while finding solutions. This is more efficient in this course because, for example, someone who do not know how to cut the handgrip from the racket, we can solve it together. I am not good at writing; the team leader helps us to fix the grammar. Consequently, I am unable to achieve the primary objective of Senior Design Projects, utilize knowledge as a senior student, and perform an important open-ended design project. The object of this project is to improve the treatment method for the patient that needs a lot of professional knowledge. For example, we need to design games for this project and still I have not learned how to compile a complete 2-D game. However, for the 3-D design, I can use Abaqus CAE, which I learned, from Miami University to develop the initial model for the handgrip. I also used the knowledge from physics class to cut the handgrip from the rocket (Marshall 1). The course achieved the Miami Plan requirements for a capstone experience. It provided a real business environment while doing the project. First, we need to understand context by defining and considering the boundary of the problem through conducting research and considering realistic constraints. The limitations include technical and economic factors, social implications, and environmental considerations. Secondly, thinking critically by solving open-ended problems, establishing objectives and criteria by brainstorming ideas and alternatives. Finally, we need to communicate designs and results effectively with Birkdale Pediatric and Neuro Clinic. For this project, I have limited professional knowledge such as neural therapy. Besides, I never contacted the neural therapy before I entered the Birkdale Pediatric and Neuro clinic. Real business industrial environment, designers improve the function
Sunday, October 27, 2019
Motivational Theories for Travel and Tourism
Motivational Theories for Travel and Tourism Abstract The purposes of this dissertation are to demonstrate how the motivational theories in travel and tourism can be used as a foundation for research into ceasing participation in organized leisure activities, and to discuss methodological implications that emerge from such an approach. The research problem is the identification of three motivational factors that mostly influence the choice of leisure activity in the Lebanese tourism sector. The dissertation will rely heavily on literature review and primary research that used university students and a focus group of industry professionals in Lebanon. The theoretical background of this study is structured according to Iso-Aholaââ¬â¢s motivational theory. Iso-Aholaââ¬â¢s theory asserts that personal escape, personal seeking, interpersonal escape, and interpersonal seeking motivate tourism and recreation. This dissertation operationalizes and empirically tests Iso-Aholaââ¬â¢s theory for similar tourism and recreation experiences. The motivation dimensions are monitored using scenario-based data for sporting events, beaches, amusement parks, and natural parks. The first investigation used confirmatory factor analysis to explore the efficacy of six competing motivational structures. Three of these competing models achieved superior and similar fit statistics, with one model incorporating the most parsimonious structure. This model gave equal and direct salience to each of the four motivations. The second investigation examined the differences in motivation levels for tourism and recreation experiences. Tourism experiences exhibited higher levels of motivation, particularly for the personal seeking and personal escape dimensions. The third investigation found no relationship between the number of recent domestic and international vacations and tourism motivations among the subjects. Chapter I Introduction This dissertation seeks to explore the rationale for, and difficulties of operationalizing, the measurement of touristsââ¬â¢ satisfaction with their experiences in particular destinations. It suggests that the on-going systematic measurement of satisfaction with destinations is a valuable exercise that will have tangible benefits, but acknowledges the difficulties of doing this in a meaningful manner. The principal argument presented is that the measurement of touristsââ¬â¢ satisfaction with a particular destination involves more than simply measuring the level of satisfaction with the services delivered by individual enterprises. There needs to be a much broader, more encompassing means of measuring satisfaction, one that relates closely to the motivations which tourists have for visiting the destination in the first place. The tourism industry consists of a number of different sectors including the travel, hospitality and visitor services sector. Within each of these sectors there are a number of individual enterprises that provide a range of services to people who are traveling away from their home environment. This travel could be for a variety of reasons including for pleasure, to visit friends and relatives, to work on a short term basis, to attend conferences, to participate in business activities, or any of a number of specific reasons. While the industry distinguishes between the various groups according to their purpose for travel, convention has it that all these short-term travelers are defined as ââ¬Ëtouristsâ⬠Likewise, the industry distinguishes between various ââ¬Ëmarketsââ¬â¢ according to their place of origin (international, domestic, intra-state, interstate, etc). These distinctions are not relevant to this paper which is concerned with all these forms of tourism. Tourists visit destinations and engage in various activities while there. These destinations can be classified in various ways and at various scales of analysis. For example, Lebanon could be regarded as a destination for international visitors while Beirut could be one for people from northern Lebanon. At a different scale, a city or even a region could be regarded as a destination. This paper is concerned with all these levels. It is not concerned with individual enterprises which exist within certain destinations. As noted below, there appears to be adequate analysis of tourism satisfaction at the individual enterprise level. What is missing is a broader view that looks at the way tourists respond to the totality of their experiences in a particular destination irrespective of the particular activities that they engage in. I am going to provide an explanation of the Lebanese tourism economy because this market is the model that this dissertation uses as the benchmark for testing Iso-Aholaââ¬â¢s motivational theory. I have chosen this country due to its reputation of being the jewel of the Middle East and one of the most desired destinations in the region. The understanding of the characteristics of this market will play a critical role in laying the foundations for the research and would allow to increase the integrity and reliability of this research. Moreover, the market is highly concentrated and the geographic area is small; this aspect would play a paramount role in diminishing sources of error; and in case of their occurrence it would be easier to isolate and rectify. In addition, being my home country; I view studying this market as a personal passion which would allow me to present with a high ââ¬Å"motivationalâ⬠level. I will start by providing a review of the state of Lebanese tourism and highlight the trends, review precious research findings, and pinpoint the market characteristics. Tourism in the Lebanese Economy Over the last decade the tourism industry has emerged as a significant sector of the Lebanese economy generating approximately $5 billion in income, employing 1 in 9 Lebanese and contributing about $1.5 billion in export earnings. While approximately 55% of tourism activity involves domestic travel, the fastest growing sector is in-bound travel. This has been increasing significantly over the last decade with Lebanon receiving 1.1 million visits in 2004. Despite the recent downturn in the economies of major source countries, and the unstable political landscape visitor arrivals to Lebanon are expected to grow at an average annual rate of between 5.7 and 7.8 per cent to reach between 1.4 and 1.7 million visitors in 2010. Being a relatively new industry characterized by growth, the focus has been on marketing, visitor numbers, and length of stay, expenditure patterns and other measures of consumption. As the industry has begun to mature in the last five or so years; there has been an increasing interest in such things as quality of service, accreditation procedures, and measurement of client satisfaction. The issues discussed in this paper should be seen as part of this maturation process in which the industry is looking to achieve long-term sustainable growth that generates benefits for the industry, the clients and the community as a whole. Methodology of Research Collecting data in marketing research often involves several different strategies, such as interviewing and analyzing documents (Merriam, 1998). Using multiple sources of information is useful in our research since we have doubts that a single source of information will provide a complete and comprehensive understanding of the research problem, so in our research we use multiple sources of information. Basically, there are two forms of data: primary and secondary data. While writing the dissertation, I will use several different sources when collecting data in order to increase the validity of the collected data. Secondary data is the data that has been previously collected and published. The secondary data used in the beginning of our research, originated from various sources. In the preparatory period, we have started by studying literature related to relationship tourism marketing, tourism buying and motivational behavior and motivational marketing concepts in order to get deeper insight into and understanding of the researched area. The other sources used for collection of our secondary data were: newspaper and magazine articles, course materials, on-line sources (Internet databases) and tourism companiesââ¬â¢ materials (internal and external). The methodology used for primary research will be depicted at greater length in the third chapter. Current Measurement of Touristââ¬â¢s Satisfaction Levels Despite the large body of literature available on satisfaction research in general, only a few academic studies have focused directly on customer satisfaction amongst tourists. Of these, an even more limited number have been undertaken in Lebanon. The major studies include Fick and Ritchie (1991), Reisinger and Waryszak (1994), Arnold and Price (1993), Crompton and Love (1995), Geva and Goldman (1991), Maddox (1985) and Ryan (1995). Because of the limited material available in the academic literature, a preliminary survey of organizations that may have investigated tourist satisfaction was undertaken. Given the broad focus of the paper and the limited space, no attempt was made to look at individual tourism enterprises measuring the satisfaction level of clients as part of their on-going quality assurance program. The most common example of this is the questionnaire that is left in individual hotel rooms. These vary from single response questions to sophisticated instruments designed to elicit quite detailed responses from guests. Most of these are diagnostic in the sense that they are aimed at identifying specific measures that can be taken to improve the service. Some specifically enquire about customerââ¬â¢s perceptions of the serviceââ¬â¢s value for money. In some instances, particularly amongst 5 star hotel chains, these are used for benchmarking or as performance indicators. Because of this decision to exclude individual enterprises, the preliminary survey focused on the following organizations: Academic departments of Lebanese universities State tourist offices Non-government tourist industry organizations and associations The search found a range of studies has been completed most of which are primarily data-gathering research exercises rather than conceptual studies. The prime studies are described in appendix I. It is clear that some work has been done in this area by a smattering of agencies each of which approaches it from a quite different perspective. Despite acknowledgement of the potential value of the data, current efforts are not coordinated resulting in a lack of comparability that makes it impossible to identify trends and monitor changes in a systematic fashion. More importantly, the diversity of approaches demonstrates a need for substantial conceptual work on the nature of tourist satisfaction in general and the measurement of tourist satisfaction with destinations in particular. What is required is further exploration into the application of concepts and ideas drawn from the broader consumer literature to the specific challenge of measuring the satisfaction of tourists with particular destinations. This may require a quite different approach to that adopted for other services. Why measure satisfaction at the level of the destination? There are a number of reasons why it would be appropriate to look at extending the measurement of tourist satisfaction to the more global level of the tourist destination. It is critical to understand the underlying motivational factors in order to be able to get a clearer barometer for the measurement of satisfaction of tourists. Without pre-empting the nature of this measurement, these reasons include: Millions of dollars are spent each year on destination marketing by national and state tourism offices, airlines and regional tourism bodies. This includes detailed surveys of potential markets as well as extensive advertising and promotional campaigns in source countries. While there is considerable research into the impact of the promotional effort through awareness studies, tracking studies, etc, these all concentrate on the inputs (i.e. has the campaign reached its target audience?). What is missing is an understanding of the clientââ¬â¢s reaction to the product offering, in particularly whether it meets the needs of the target market. This would become an integral part of the understanding what the market(s) is/are seeking. Peak organizations in the tourism industry recognize the need to encourage both new and repeat business. The latter can best be achieved by ensuring that our current offerings are satisfying the needs, expectations and desires of current tourists and their propensity to recommend the destination to others. The measure could become a barometer of the ââ¬Ëhealthââ¬â¢ of the industry for strategic planning purposes. The tourism industry itself is grappling with the issue of service quality and recognizes that this is the key to long term success. At present its focus is on establishing accreditation mechanisms to ensure that individual firms conform to appropriate standards. Monitoring touristsââ¬â¢ satisfaction at the more global level would provide a valuable framework for this and enable comparison between the efforts of the individual enterprise and those of the industry as a whole. Government agencies are now recognizing the value of assessing the success of their programs in terms of outcomes rather than inputs. As Lebanese government agencies move in this direction the need for the systematic collection of the type of data proposed will increase. In the case of tourism, this is particularly relevant to national, state and regional tourism development bodies responsible for destination marketing. Using the level of satisfaction experienced by visitors to their destination as a measure of success would transfer the focus away from the efforts of the organization towards their achievements. Governments of all persuasions are looking critically at their financial commitments and questioning whether they should continue the traditionally high level of support. If the industry can demonstrate a relationship between the level of support and the satisfaction of visitors to their destination then the argument for continued support would be strengthened greatly. This would complement other measures such as visitor numbers, expenditure, etc. With an appropriate measurement instrument it could be possible for individual sectors of the industry to be compared with other sectors. In an industry where the success of the whole depends on the contribution of each part, this information will help to identify those sectors that need to improve. Recent developments in consumer protection have extended into the area of satisfaction. The 1993 European Union Directive on Travel has required member states to implement laws giving tourists the right to obtain compensation from packaged tour operators in the event that they are ââ¬Ëdissatisfiedââ¬â¢ with their holiday. This applies in all destinations, including Lebanon. The results of the proposed survey will help to focus the attention of the industry on this issue and provide data on how the industry is going and what needs to be improved. Perspectives on Measuring Touristsââ¬â¢ Satisfaction with a Destination Measuring touristsââ¬â¢ satisfaction with a destination is conceptually different from measuring satisfaction at the transaction specific level. Moreover, it is contended that while satisfaction at the destination level is influenced by the various transactions that occur at that destination, an individualââ¬â¢s level of satisfaction is influenced by much broader, global factors, some of which are beyond the capacity of the tourism industry to affect. The purpose of this section is to outline some ideas that should be taken into account when developing a method to measure satisfaction at this relatively abstract level. Johnson, Anderson et al., (1995) have distinguished between two different general conceptualizations of satisfaction: transaction-specific satisfaction and cumulative satisfaction. The former is concerned with ââ¬Å"satisfaction as an individual, transaction-specific measure or evaluation of a particular product or service experienceâ⬠(Johnson, Anderson et al. 1995). Cumulative satisfaction, on the other hand, is ââ¬Å"a cumulative, abstract construct that describes customerââ¬â¢s total consumption experience with a product or serviceâ⬠(Johnson, Anderson et al., 1995). As a customerââ¬â¢s overall evaluation of the purchase or consumption experience, cumulative satisfaction is the most relevant conceptualization when the focus is on the touristââ¬â¢s evaluation of their overall experience at a destination. This is sometimes referred to as market-level satisfaction. The literature suggests that satisfaction measurement must be treated differently at these two levels of abstraction. Moreover, when considering consumer satisfaction with their consumption experiences, a major distinction has been made between the consumption of goods and services (Lovelock, 1991). Measures of satisfaction are not the same for these different consumption experiences, largely because of the role of the consumer in the service encounter. It could also be argued that tourism is a ââ¬Ëspecialââ¬â¢ service in that, like recreation or education, it is largely self-produced (Williams, 1988). The individual plays a central role in determining the experiences achieved and the benefits derived. The ââ¬Ëspecialââ¬â¢ nature of tourism can be understood by adopting the behavioral perspective first developed within the recreation and leisure literature. This literature demonstrates the value of perceiving recreation as activity that creates experiences which, in turn, result in benefits for the individual (Driver and Tocher, 1970; Mannel and Iso-Ahola, 1987). This created a focus on the factors which determine the quality of those experiences and the benefits derived. Measurement of satisfaction has therefore involved an assessment of whether the experiences have resulted in the desired benefits sought by the individual. In his seminal paper (Wagar 1966) suggested that the quality of recreation experience depends upon how well desired outcomes are realized. Satisfaction is therefore more a function of the needs and interests of the individual than the attributes and characteristics of the service provided. These ideas have gradually become the basis of the conceptualization of the tourist experience and informed much of the work about tourist motivations and expectations (Crompton and Love, 1995; Ryan, 1995). Therefore tourist experiences can be regarded as the result of an active endeavor by the individual to create a situation in which to achieve satisfaction. It is this active involvement of the individual in the creation of his or her personal experiences that needs to be acknowledged. In a similar vein, the early recreation literature also recognized the implications of this approach for the assessment of recreation service quality. It was recognized that ââ¬Å"the quality of the experiences can be influenced by input factors provided by managers . . . but to a considerable extent the quality of experiences depends upon choices made by recreationists and how they use the many factors of productionâ⬠(Brown, 1988: 413). In other words, the satisfaction levels experienced by recreationists are recognized as being a function of a number of different variables including those brought by the recreationist him/herself which are beyond the influence of the service provider. Drawing on the consumer literature, it is too easy to assume that the outcomes of the tourist activity are solely the creation of the tourist operators/industry. However, it is perhaps more enlightening to adopt a ââ¬Ëtransactional perspectiveââ¬â¢ outlined in the recreation literature. Here, the tourist ââ¬Å"actively creates the recreation(tourist) experience, through a transaction with the physical and social setting, including what the recreationist (tourist) brings to the process in terms of history, perceptions, companions, skills, equipment, identities, hopes and dreamsâ⬠(Williams, 1988). With this perspective, more emphasis is placed on the behavior of the individual and their role in creating the experience. Not all the responsibility for creating high levels of satisfaction rests with the service deliverer. With this in mind, (Crompton and Love, 1995) make a distinction between quality of opportunity and quality of experience. ââ¬Å"Quality of opportunity is defined as qualities of the attributes of a service that are under the control of a supplier. Evaluation is concerned with judgments about the performance of the leisure opportunity supplier. . . . In contrast, quality of experience involves not only the attributes provided by a supplier, but also attributes brought to the opportunity by the visitor or recreationist. . Quality of experience is a psychological outcome or emotional response. . Satisfaction is measured by how well leisure activities are perceived to fulfill the basic needs and motives that stimulated the idea to participate in the activity (Crompton and Love, 1995:12)â⬠. When the objective is to measure satisfaction with a holiday in a particular destination, it will be important to note this distinction and ensure that both aspects are included in the assessment. We have been reasonably good at assessing touristsââ¬â¢ perceptions of the quality of opportunity but largely ignored the question of quality of experience. A further perspective that could be of relevance here is that of Herzberg (1966). While his work mainly focused on the workplace, his theory of motivation has relevance to the expenditure of discretionary time such as going on a holiday. Herzberg (1966) suggests that all aspects of an experience can be classified as either a motivational or a hygienic factor. Motivational factors are those that positively encourage people to do something. For example, a desire to make new friends may motivate people to go on an organized tour rather than travel alone. On the other hand, hygienic factors are those things which would not encourage one to travel, but their absence would discourage such travel. A good example is the availability of clean drinking water. Having this available is unlikely to motivate someone to travel, while its absence could cause someone to not choose a particular destination. According to Roger James Associates (1996) ââ¬Å"the absence of motivational factors does not lead to ââ¬Ëdissatisfactionââ¬â¢ but rather to ââ¬Ëunsatisfactionââ¬â¢ a sense of emptiness rather than a sense of anger or disappointment. On the other hand, the absence of a hygienic factor will lead to dissatisfaction. The presence of such a factor will not lead to ââ¬Ësatisfactionââ¬â¢ but rather to ââ¬Ësatisficingââ¬â¢, that is, a passive (albeit benign) feelingâ⬠(Roger James Associates, 1996 : 34). If we adopt this framework it could be suggested that we have tended to focus on the hygienic factors which are represented by the measurement of how well the services (hotels, airports, travel companies, etc) are provided. These are important because without these being done well, the customer would be very dissatisfied. However, we have not also measured the motivational factors. These are akin to the experience factors how well the destination facilitates the satisfaction of personal needs. The best way of ensuring that we are providing this is to understand the clientââ¬â¢s needs, etc and to develop product that is relevant to these. In turn, this is linked to the benefits to be derived from the experience thus creating satisfaction. The work by Arnold and Price (1993) confirms the role that needs and desires play in the consumerââ¬â¢s evaluation of a particular experience. They present very clear evidence that the satisfaction of participants in this recreational (or possibly tourist?) activity is related to the extent to which the experience enhances their individual cultural script and are ââ¬Å"interpreted within the broader narrative context of the consumerââ¬â¢s lifeâ⬠(Arnould and Price, 1993). They suggest that ââ¬Å"satisfaction with river rafting . . . does not seem to be embodied in attributes of the experience such as amounts of time spent freezing in wet clothes, uncomfortable toilet facilities, bad food or any summary index of specific attributes of the tripâ⬠(Arnould and Price, 1993). These general thoughts appear to be in line with the fundamentals of the marketing concept most commonly described as ââ¬Å"satisfying the needs and desires of the consumerâ⬠(Keith, 1960 :38) and the whole notion of benefit segmentation which suggests that purchases are selected on the basis of the benefits derived by consumers (Haley, 1968). It is also consistent with the recent work of Spreng and his associates which emphasizes the role that desires, as opposed to expectations, plays in determining satisfaction within the disconfirmation framework (Spreng, Mackenzie et al., 1996). Proposed Path Space does not permit an exhaustive examination of the extensive literature outlining the various models used as the basis for measuring customer satisfaction and gauging the behavioral aspects (see Parasuraman, Zeithaml et al., 1994). However, a review of this literature has uncovered a model that could be developed to provide a satisfactory method of evaluating touristsââ¬â¢ satisfaction at the level of the destination and their motivational map. This model has been developed by Iso-Ahola and has become the basis of extensive work at the national and international level. The index provided by the Iso-Ahola model provides a cumulative evaluation of a sectorââ¬â¢s market offering coupled with individual evaluation of a specific transaction. Called the ââ¬ËCustomer Satisfaction Index/Barometerââ¬â¢, it has been introduced in: Sweden, Germany and the United States of America (Fornell, Johnson et al, 1996). Taiwan and New Zealand are also in the process of introducing a similar national satisfaction indicator. While much work still needs to be done, the framework provided by Iso-Ahola model provides a good starting point. It should be possible to make the necessary changes required to produce a useful index that will contribute to the on-going development of this important industry. Chapter II Literature Review It is imperative to start with a review of literature that addressed motivation in the travel and tourism industry. By adopting this approach we will be able to present a much more comprehensive and inclusive approach to understanding the theories of motivation in the travel and tourism industry; and thus, we will be able to lay the foundations of clear parameters that can help scholars and decision makers measure the satisfaction of tourists and the underlying motivational factors. This part of the paper is dedicated to reviewing the literature that currently assesses the main theories of motivation. These theories span across a wide spectrum; therefore we will tackle the various theories of travel motivation in the first part and then we will focus our discussions on Iso-Aholaââ¬â¢s motivational theory. The main theories of travel motivation Knowledge of peoples travel motivations and its association with destination selection plays a critical role in predicting future travel patterns. The essay talks about the various theories propounded by the theorists and analyses their practical benefits for the tourism industry. Tourist motivation can be defined as the global integrating network of biological and cultural forces which gives value and direction to travel choices, behavior and experience. (Pearce, Morrison Rutledge, 1998) as cited by Allan R. Rhodes Espinoza. According to Seaton (1997) motivation is a state of arousal of a drive or need which impels people to activity in pursuit of goals. Once the goals have been achieved the need subsides and the individual returns to the equilibrium-but only briefly because new motives arise as the last one is satisfied. Krippendorf (1987), as cited in Seaton (1997) suggests that the motivation of the individual person to travel, to look outside for what he cannot find inside have been largely created by society and shaped by everyday life. People who live in cities, for example, are motivated to travel as tourists to wilderness areas because they need to escape from an artificial, monotonous environment. (Dann Matley, 1976) as cited in Mansfeld 1992). Grays travel-motivation theory, as noted by Mansfeld (1992), gives us two motives about why people go to natural settings. The first motive is the desire to go from a known to an unknown place, called in Grays theory wanderlust. Secondly, a place which can provide the traveler with specific facilities that do not exist in his or her own place of residence, referred in Grays theory as sun lust (Mansfeld, 1992). It is a common practice to consider traveler or tourist types as potential market segments for travel and tourism marketing (Smith, 1989 as cited in Theobald, 1996).Some of the motives which determine their travel choices are recreation, pleasure, new experiences, cultural interest, shopping. Any reader of literature of tourism motivation cannot help being struck by the similarity in findings by many researchers. The adjectives and categorizations of tourists based upon motivations may differ in number, but recurrent themes emerge. For example the need to escape from everyday surroundings for the purpose of relaxation, and discovering new things, places and people are often alluded to. According to Crompton (1979), as cited in Bello Etzel (1985), the need for relaxation, exploration, social interaction and enhancement of kinship relationships act as dominant push motives in the vacation decision. Reversely, pull motives are aroused by the destination and include factors like scenic attractions, historical sites. Push factors are thought to establish the desire for travel and pull factors are thought to explain actual destination choice. Seaton (1997) suggests that the push factors include avoidance of work, cultural/social pressures at home. The pull factors include seeking leisure /play, freedom and escape. Maslow (1943) identified two motivational types: tension-reducing motives; arousal-seeking motives. According to Maslow, there are five needs forming a hierarchy, progressing from the lower to the higher needs. Maslow argued that if the lower needs [physiological {hunger, thirst, rest}, safety {security}, belonging and love {affection, giving and receiving love}] are fulfilled the individual would be motivated by needs of the next level of the hierarchy [esteem {self-esteem and esteem for others}, self-actualization {personal self-fulfillment}]. Cooper et al(2005) criticizes Maslows theory saying that why and how Maslow selected the basic five needs remain unclear, although Page(2003) feels that it has relevance in understanding how human action is understandable and predictable compared to research which argues that human behavior is essentially irrational and unpredictable. Cooper et al (2005) also questions the arrangement of the needs. Though Cooper et al (2005) criticizes much about Maslows theory, he feels that tourism industry has borrowed a lot from Maslow because he provides a convenient set of containers that can be relatively labeled. Hudman (1980) as cited in Davidson and Maitland (1997) argue that Maslows (1943) hierarchy of needs provides a useful framework for understanding psychological motivational factors in tourism. Thus, for example, although the apparent purpose of a trip may be to visit friends and relatives, the underlying psychological motivation may be a need for belonging Motivational Theories for Travel and Tourism Motivational Theories for Travel and Tourism Abstract The purposes of this dissertation are to demonstrate how the motivational theories in travel and tourism can be used as a foundation for research into ceasing participation in organized leisure activities, and to discuss methodological implications that emerge from such an approach. The research problem is the identification of three motivational factors that mostly influence the choice of leisure activity in the Lebanese tourism sector. The dissertation will rely heavily on literature review and primary research that used university students and a focus group of industry professionals in Lebanon. The theoretical background of this study is structured according to Iso-Aholaââ¬â¢s motivational theory. Iso-Aholaââ¬â¢s theory asserts that personal escape, personal seeking, interpersonal escape, and interpersonal seeking motivate tourism and recreation. This dissertation operationalizes and empirically tests Iso-Aholaââ¬â¢s theory for similar tourism and recreation experiences. The motivation dimensions are monitored using scenario-based data for sporting events, beaches, amusement parks, and natural parks. The first investigation used confirmatory factor analysis to explore the efficacy of six competing motivational structures. Three of these competing models achieved superior and similar fit statistics, with one model incorporating the most parsimonious structure. This model gave equal and direct salience to each of the four motivations. The second investigation examined the differences in motivation levels for tourism and recreation experiences. Tourism experiences exhibited higher levels of motivation, particularly for the personal seeking and personal escape dimensions. The third investigation found no relationship between the number of recent domestic and international vacations and tourism motivations among the subjects. Chapter I Introduction This dissertation seeks to explore the rationale for, and difficulties of operationalizing, the measurement of touristsââ¬â¢ satisfaction with their experiences in particular destinations. It suggests that the on-going systematic measurement of satisfaction with destinations is a valuable exercise that will have tangible benefits, but acknowledges the difficulties of doing this in a meaningful manner. The principal argument presented is that the measurement of touristsââ¬â¢ satisfaction with a particular destination involves more than simply measuring the level of satisfaction with the services delivered by individual enterprises. There needs to be a much broader, more encompassing means of measuring satisfaction, one that relates closely to the motivations which tourists have for visiting the destination in the first place. The tourism industry consists of a number of different sectors including the travel, hospitality and visitor services sector. Within each of these sectors there are a number of individual enterprises that provide a range of services to people who are traveling away from their home environment. This travel could be for a variety of reasons including for pleasure, to visit friends and relatives, to work on a short term basis, to attend conferences, to participate in business activities, or any of a number of specific reasons. While the industry distinguishes between the various groups according to their purpose for travel, convention has it that all these short-term travelers are defined as ââ¬Ëtouristsâ⬠Likewise, the industry distinguishes between various ââ¬Ëmarketsââ¬â¢ according to their place of origin (international, domestic, intra-state, interstate, etc). These distinctions are not relevant to this paper which is concerned with all these forms of tourism. Tourists visit destinations and engage in various activities while there. These destinations can be classified in various ways and at various scales of analysis. For example, Lebanon could be regarded as a destination for international visitors while Beirut could be one for people from northern Lebanon. At a different scale, a city or even a region could be regarded as a destination. This paper is concerned with all these levels. It is not concerned with individual enterprises which exist within certain destinations. As noted below, there appears to be adequate analysis of tourism satisfaction at the individual enterprise level. What is missing is a broader view that looks at the way tourists respond to the totality of their experiences in a particular destination irrespective of the particular activities that they engage in. I am going to provide an explanation of the Lebanese tourism economy because this market is the model that this dissertation uses as the benchmark for testing Iso-Aholaââ¬â¢s motivational theory. I have chosen this country due to its reputation of being the jewel of the Middle East and one of the most desired destinations in the region. The understanding of the characteristics of this market will play a critical role in laying the foundations for the research and would allow to increase the integrity and reliability of this research. Moreover, the market is highly concentrated and the geographic area is small; this aspect would play a paramount role in diminishing sources of error; and in case of their occurrence it would be easier to isolate and rectify. In addition, being my home country; I view studying this market as a personal passion which would allow me to present with a high ââ¬Å"motivationalâ⬠level. I will start by providing a review of the state of Lebanese tourism and highlight the trends, review precious research findings, and pinpoint the market characteristics. Tourism in the Lebanese Economy Over the last decade the tourism industry has emerged as a significant sector of the Lebanese economy generating approximately $5 billion in income, employing 1 in 9 Lebanese and contributing about $1.5 billion in export earnings. While approximately 55% of tourism activity involves domestic travel, the fastest growing sector is in-bound travel. This has been increasing significantly over the last decade with Lebanon receiving 1.1 million visits in 2004. Despite the recent downturn in the economies of major source countries, and the unstable political landscape visitor arrivals to Lebanon are expected to grow at an average annual rate of between 5.7 and 7.8 per cent to reach between 1.4 and 1.7 million visitors in 2010. Being a relatively new industry characterized by growth, the focus has been on marketing, visitor numbers, and length of stay, expenditure patterns and other measures of consumption. As the industry has begun to mature in the last five or so years; there has been an increasing interest in such things as quality of service, accreditation procedures, and measurement of client satisfaction. The issues discussed in this paper should be seen as part of this maturation process in which the industry is looking to achieve long-term sustainable growth that generates benefits for the industry, the clients and the community as a whole. Methodology of Research Collecting data in marketing research often involves several different strategies, such as interviewing and analyzing documents (Merriam, 1998). Using multiple sources of information is useful in our research since we have doubts that a single source of information will provide a complete and comprehensive understanding of the research problem, so in our research we use multiple sources of information. Basically, there are two forms of data: primary and secondary data. While writing the dissertation, I will use several different sources when collecting data in order to increase the validity of the collected data. Secondary data is the data that has been previously collected and published. The secondary data used in the beginning of our research, originated from various sources. In the preparatory period, we have started by studying literature related to relationship tourism marketing, tourism buying and motivational behavior and motivational marketing concepts in order to get deeper insight into and understanding of the researched area. The other sources used for collection of our secondary data were: newspaper and magazine articles, course materials, on-line sources (Internet databases) and tourism companiesââ¬â¢ materials (internal and external). The methodology used for primary research will be depicted at greater length in the third chapter. Current Measurement of Touristââ¬â¢s Satisfaction Levels Despite the large body of literature available on satisfaction research in general, only a few academic studies have focused directly on customer satisfaction amongst tourists. Of these, an even more limited number have been undertaken in Lebanon. The major studies include Fick and Ritchie (1991), Reisinger and Waryszak (1994), Arnold and Price (1993), Crompton and Love (1995), Geva and Goldman (1991), Maddox (1985) and Ryan (1995). Because of the limited material available in the academic literature, a preliminary survey of organizations that may have investigated tourist satisfaction was undertaken. Given the broad focus of the paper and the limited space, no attempt was made to look at individual tourism enterprises measuring the satisfaction level of clients as part of their on-going quality assurance program. The most common example of this is the questionnaire that is left in individual hotel rooms. These vary from single response questions to sophisticated instruments designed to elicit quite detailed responses from guests. Most of these are diagnostic in the sense that they are aimed at identifying specific measures that can be taken to improve the service. Some specifically enquire about customerââ¬â¢s perceptions of the serviceââ¬â¢s value for money. In some instances, particularly amongst 5 star hotel chains, these are used for benchmarking or as performance indicators. Because of this decision to exclude individual enterprises, the preliminary survey focused on the following organizations: Academic departments of Lebanese universities State tourist offices Non-government tourist industry organizations and associations The search found a range of studies has been completed most of which are primarily data-gathering research exercises rather than conceptual studies. The prime studies are described in appendix I. It is clear that some work has been done in this area by a smattering of agencies each of which approaches it from a quite different perspective. Despite acknowledgement of the potential value of the data, current efforts are not coordinated resulting in a lack of comparability that makes it impossible to identify trends and monitor changes in a systematic fashion. More importantly, the diversity of approaches demonstrates a need for substantial conceptual work on the nature of tourist satisfaction in general and the measurement of tourist satisfaction with destinations in particular. What is required is further exploration into the application of concepts and ideas drawn from the broader consumer literature to the specific challenge of measuring the satisfaction of tourists with particular destinations. This may require a quite different approach to that adopted for other services. Why measure satisfaction at the level of the destination? There are a number of reasons why it would be appropriate to look at extending the measurement of tourist satisfaction to the more global level of the tourist destination. It is critical to understand the underlying motivational factors in order to be able to get a clearer barometer for the measurement of satisfaction of tourists. Without pre-empting the nature of this measurement, these reasons include: Millions of dollars are spent each year on destination marketing by national and state tourism offices, airlines and regional tourism bodies. This includes detailed surveys of potential markets as well as extensive advertising and promotional campaigns in source countries. While there is considerable research into the impact of the promotional effort through awareness studies, tracking studies, etc, these all concentrate on the inputs (i.e. has the campaign reached its target audience?). What is missing is an understanding of the clientââ¬â¢s reaction to the product offering, in particularly whether it meets the needs of the target market. This would become an integral part of the understanding what the market(s) is/are seeking. Peak organizations in the tourism industry recognize the need to encourage both new and repeat business. The latter can best be achieved by ensuring that our current offerings are satisfying the needs, expectations and desires of current tourists and their propensity to recommend the destination to others. The measure could become a barometer of the ââ¬Ëhealthââ¬â¢ of the industry for strategic planning purposes. The tourism industry itself is grappling with the issue of service quality and recognizes that this is the key to long term success. At present its focus is on establishing accreditation mechanisms to ensure that individual firms conform to appropriate standards. Monitoring touristsââ¬â¢ satisfaction at the more global level would provide a valuable framework for this and enable comparison between the efforts of the individual enterprise and those of the industry as a whole. Government agencies are now recognizing the value of assessing the success of their programs in terms of outcomes rather than inputs. As Lebanese government agencies move in this direction the need for the systematic collection of the type of data proposed will increase. In the case of tourism, this is particularly relevant to national, state and regional tourism development bodies responsible for destination marketing. Using the level of satisfaction experienced by visitors to their destination as a measure of success would transfer the focus away from the efforts of the organization towards their achievements. Governments of all persuasions are looking critically at their financial commitments and questioning whether they should continue the traditionally high level of support. If the industry can demonstrate a relationship between the level of support and the satisfaction of visitors to their destination then the argument for continued support would be strengthened greatly. This would complement other measures such as visitor numbers, expenditure, etc. With an appropriate measurement instrument it could be possible for individual sectors of the industry to be compared with other sectors. In an industry where the success of the whole depends on the contribution of each part, this information will help to identify those sectors that need to improve. Recent developments in consumer protection have extended into the area of satisfaction. The 1993 European Union Directive on Travel has required member states to implement laws giving tourists the right to obtain compensation from packaged tour operators in the event that they are ââ¬Ëdissatisfiedââ¬â¢ with their holiday. This applies in all destinations, including Lebanon. The results of the proposed survey will help to focus the attention of the industry on this issue and provide data on how the industry is going and what needs to be improved. Perspectives on Measuring Touristsââ¬â¢ Satisfaction with a Destination Measuring touristsââ¬â¢ satisfaction with a destination is conceptually different from measuring satisfaction at the transaction specific level. Moreover, it is contended that while satisfaction at the destination level is influenced by the various transactions that occur at that destination, an individualââ¬â¢s level of satisfaction is influenced by much broader, global factors, some of which are beyond the capacity of the tourism industry to affect. The purpose of this section is to outline some ideas that should be taken into account when developing a method to measure satisfaction at this relatively abstract level. Johnson, Anderson et al., (1995) have distinguished between two different general conceptualizations of satisfaction: transaction-specific satisfaction and cumulative satisfaction. The former is concerned with ââ¬Å"satisfaction as an individual, transaction-specific measure or evaluation of a particular product or service experienceâ⬠(Johnson, Anderson et al. 1995). Cumulative satisfaction, on the other hand, is ââ¬Å"a cumulative, abstract construct that describes customerââ¬â¢s total consumption experience with a product or serviceâ⬠(Johnson, Anderson et al., 1995). As a customerââ¬â¢s overall evaluation of the purchase or consumption experience, cumulative satisfaction is the most relevant conceptualization when the focus is on the touristââ¬â¢s evaluation of their overall experience at a destination. This is sometimes referred to as market-level satisfaction. The literature suggests that satisfaction measurement must be treated differently at these two levels of abstraction. Moreover, when considering consumer satisfaction with their consumption experiences, a major distinction has been made between the consumption of goods and services (Lovelock, 1991). Measures of satisfaction are not the same for these different consumption experiences, largely because of the role of the consumer in the service encounter. It could also be argued that tourism is a ââ¬Ëspecialââ¬â¢ service in that, like recreation or education, it is largely self-produced (Williams, 1988). The individual plays a central role in determining the experiences achieved and the benefits derived. The ââ¬Ëspecialââ¬â¢ nature of tourism can be understood by adopting the behavioral perspective first developed within the recreation and leisure literature. This literature demonstrates the value of perceiving recreation as activity that creates experiences which, in turn, result in benefits for the individual (Driver and Tocher, 1970; Mannel and Iso-Ahola, 1987). This created a focus on the factors which determine the quality of those experiences and the benefits derived. Measurement of satisfaction has therefore involved an assessment of whether the experiences have resulted in the desired benefits sought by the individual. In his seminal paper (Wagar 1966) suggested that the quality of recreation experience depends upon how well desired outcomes are realized. Satisfaction is therefore more a function of the needs and interests of the individual than the attributes and characteristics of the service provided. These ideas have gradually become the basis of the conceptualization of the tourist experience and informed much of the work about tourist motivations and expectations (Crompton and Love, 1995; Ryan, 1995). Therefore tourist experiences can be regarded as the result of an active endeavor by the individual to create a situation in which to achieve satisfaction. It is this active involvement of the individual in the creation of his or her personal experiences that needs to be acknowledged. In a similar vein, the early recreation literature also recognized the implications of this approach for the assessment of recreation service quality. It was recognized that ââ¬Å"the quality of the experiences can be influenced by input factors provided by managers . . . but to a considerable extent the quality of experiences depends upon choices made by recreationists and how they use the many factors of productionâ⬠(Brown, 1988: 413). In other words, the satisfaction levels experienced by recreationists are recognized as being a function of a number of different variables including those brought by the recreationist him/herself which are beyond the influence of the service provider. Drawing on the consumer literature, it is too easy to assume that the outcomes of the tourist activity are solely the creation of the tourist operators/industry. However, it is perhaps more enlightening to adopt a ââ¬Ëtransactional perspectiveââ¬â¢ outlined in the recreation literature. Here, the tourist ââ¬Å"actively creates the recreation(tourist) experience, through a transaction with the physical and social setting, including what the recreationist (tourist) brings to the process in terms of history, perceptions, companions, skills, equipment, identities, hopes and dreamsâ⬠(Williams, 1988). With this perspective, more emphasis is placed on the behavior of the individual and their role in creating the experience. Not all the responsibility for creating high levels of satisfaction rests with the service deliverer. With this in mind, (Crompton and Love, 1995) make a distinction between quality of opportunity and quality of experience. ââ¬Å"Quality of opportunity is defined as qualities of the attributes of a service that are under the control of a supplier. Evaluation is concerned with judgments about the performance of the leisure opportunity supplier. . . . In contrast, quality of experience involves not only the attributes provided by a supplier, but also attributes brought to the opportunity by the visitor or recreationist. . Quality of experience is a psychological outcome or emotional response. . Satisfaction is measured by how well leisure activities are perceived to fulfill the basic needs and motives that stimulated the idea to participate in the activity (Crompton and Love, 1995:12)â⬠. When the objective is to measure satisfaction with a holiday in a particular destination, it will be important to note this distinction and ensure that both aspects are included in the assessment. We have been reasonably good at assessing touristsââ¬â¢ perceptions of the quality of opportunity but largely ignored the question of quality of experience. A further perspective that could be of relevance here is that of Herzberg (1966). While his work mainly focused on the workplace, his theory of motivation has relevance to the expenditure of discretionary time such as going on a holiday. Herzberg (1966) suggests that all aspects of an experience can be classified as either a motivational or a hygienic factor. Motivational factors are those that positively encourage people to do something. For example, a desire to make new friends may motivate people to go on an organized tour rather than travel alone. On the other hand, hygienic factors are those things which would not encourage one to travel, but their absence would discourage such travel. A good example is the availability of clean drinking water. Having this available is unlikely to motivate someone to travel, while its absence could cause someone to not choose a particular destination. According to Roger James Associates (1996) ââ¬Å"the absence of motivational factors does not lead to ââ¬Ëdissatisfactionââ¬â¢ but rather to ââ¬Ëunsatisfactionââ¬â¢ a sense of emptiness rather than a sense of anger or disappointment. On the other hand, the absence of a hygienic factor will lead to dissatisfaction. The presence of such a factor will not lead to ââ¬Ësatisfactionââ¬â¢ but rather to ââ¬Ësatisficingââ¬â¢, that is, a passive (albeit benign) feelingâ⬠(Roger James Associates, 1996 : 34). If we adopt this framework it could be suggested that we have tended to focus on the hygienic factors which are represented by the measurement of how well the services (hotels, airports, travel companies, etc) are provided. These are important because without these being done well, the customer would be very dissatisfied. However, we have not also measured the motivational factors. These are akin to the experience factors how well the destination facilitates the satisfaction of personal needs. The best way of ensuring that we are providing this is to understand the clientââ¬â¢s needs, etc and to develop product that is relevant to these. In turn, this is linked to the benefits to be derived from the experience thus creating satisfaction. The work by Arnold and Price (1993) confirms the role that needs and desires play in the consumerââ¬â¢s evaluation of a particular experience. They present very clear evidence that the satisfaction of participants in this recreational (or possibly tourist?) activity is related to the extent to which the experience enhances their individual cultural script and are ââ¬Å"interpreted within the broader narrative context of the consumerââ¬â¢s lifeâ⬠(Arnould and Price, 1993). They suggest that ââ¬Å"satisfaction with river rafting . . . does not seem to be embodied in attributes of the experience such as amounts of time spent freezing in wet clothes, uncomfortable toilet facilities, bad food or any summary index of specific attributes of the tripâ⬠(Arnould and Price, 1993). These general thoughts appear to be in line with the fundamentals of the marketing concept most commonly described as ââ¬Å"satisfying the needs and desires of the consumerâ⬠(Keith, 1960 :38) and the whole notion of benefit segmentation which suggests that purchases are selected on the basis of the benefits derived by consumers (Haley, 1968). It is also consistent with the recent work of Spreng and his associates which emphasizes the role that desires, as opposed to expectations, plays in determining satisfaction within the disconfirmation framework (Spreng, Mackenzie et al., 1996). Proposed Path Space does not permit an exhaustive examination of the extensive literature outlining the various models used as the basis for measuring customer satisfaction and gauging the behavioral aspects (see Parasuraman, Zeithaml et al., 1994). However, a review of this literature has uncovered a model that could be developed to provide a satisfactory method of evaluating touristsââ¬â¢ satisfaction at the level of the destination and their motivational map. This model has been developed by Iso-Ahola and has become the basis of extensive work at the national and international level. The index provided by the Iso-Ahola model provides a cumulative evaluation of a sectorââ¬â¢s market offering coupled with individual evaluation of a specific transaction. Called the ââ¬ËCustomer Satisfaction Index/Barometerââ¬â¢, it has been introduced in: Sweden, Germany and the United States of America (Fornell, Johnson et al, 1996). Taiwan and New Zealand are also in the process of introducing a similar national satisfaction indicator. While much work still needs to be done, the framework provided by Iso-Ahola model provides a good starting point. It should be possible to make the necessary changes required to produce a useful index that will contribute to the on-going development of this important industry. Chapter II Literature Review It is imperative to start with a review of literature that addressed motivation in the travel and tourism industry. By adopting this approach we will be able to present a much more comprehensive and inclusive approach to understanding the theories of motivation in the travel and tourism industry; and thus, we will be able to lay the foundations of clear parameters that can help scholars and decision makers measure the satisfaction of tourists and the underlying motivational factors. This part of the paper is dedicated to reviewing the literature that currently assesses the main theories of motivation. These theories span across a wide spectrum; therefore we will tackle the various theories of travel motivation in the first part and then we will focus our discussions on Iso-Aholaââ¬â¢s motivational theory. The main theories of travel motivation Knowledge of peoples travel motivations and its association with destination selection plays a critical role in predicting future travel patterns. The essay talks about the various theories propounded by the theorists and analyses their practical benefits for the tourism industry. Tourist motivation can be defined as the global integrating network of biological and cultural forces which gives value and direction to travel choices, behavior and experience. (Pearce, Morrison Rutledge, 1998) as cited by Allan R. Rhodes Espinoza. According to Seaton (1997) motivation is a state of arousal of a drive or need which impels people to activity in pursuit of goals. Once the goals have been achieved the need subsides and the individual returns to the equilibrium-but only briefly because new motives arise as the last one is satisfied. Krippendorf (1987), as cited in Seaton (1997) suggests that the motivation of the individual person to travel, to look outside for what he cannot find inside have been largely created by society and shaped by everyday life. People who live in cities, for example, are motivated to travel as tourists to wilderness areas because they need to escape from an artificial, monotonous environment. (Dann Matley, 1976) as cited in Mansfeld 1992). Grays travel-motivation theory, as noted by Mansfeld (1992), gives us two motives about why people go to natural settings. The first motive is the desire to go from a known to an unknown place, called in Grays theory wanderlust. Secondly, a place which can provide the traveler with specific facilities that do not exist in his or her own place of residence, referred in Grays theory as sun lust (Mansfeld, 1992). It is a common practice to consider traveler or tourist types as potential market segments for travel and tourism marketing (Smith, 1989 as cited in Theobald, 1996).Some of the motives which determine their travel choices are recreation, pleasure, new experiences, cultural interest, shopping. Any reader of literature of tourism motivation cannot help being struck by the similarity in findings by many researchers. The adjectives and categorizations of tourists based upon motivations may differ in number, but recurrent themes emerge. For example the need to escape from everyday surroundings for the purpose of relaxation, and discovering new things, places and people are often alluded to. According to Crompton (1979), as cited in Bello Etzel (1985), the need for relaxation, exploration, social interaction and enhancement of kinship relationships act as dominant push motives in the vacation decision. Reversely, pull motives are aroused by the destination and include factors like scenic attractions, historical sites. Push factors are thought to establish the desire for travel and pull factors are thought to explain actual destination choice. Seaton (1997) suggests that the push factors include avoidance of work, cultural/social pressures at home. The pull factors include seeking leisure /play, freedom and escape. Maslow (1943) identified two motivational types: tension-reducing motives; arousal-seeking motives. According to Maslow, there are five needs forming a hierarchy, progressing from the lower to the higher needs. Maslow argued that if the lower needs [physiological {hunger, thirst, rest}, safety {security}, belonging and love {affection, giving and receiving love}] are fulfilled the individual would be motivated by needs of the next level of the hierarchy [esteem {self-esteem and esteem for others}, self-actualization {personal self-fulfillment}]. Cooper et al(2005) criticizes Maslows theory saying that why and how Maslow selected the basic five needs remain unclear, although Page(2003) feels that it has relevance in understanding how human action is understandable and predictable compared to research which argues that human behavior is essentially irrational and unpredictable. Cooper et al (2005) also questions the arrangement of the needs. Though Cooper et al (2005) criticizes much about Maslows theory, he feels that tourism industry has borrowed a lot from Maslow because he provides a convenient set of containers that can be relatively labeled. Hudman (1980) as cited in Davidson and Maitland (1997) argue that Maslows (1943) hierarchy of needs provides a useful framework for understanding psychological motivational factors in tourism. Thus, for example, although the apparent purpose of a trip may be to visit friends and relatives, the underlying psychological motivation may be a need for belonging
Friday, October 25, 2019
The Scientific Revolution Essay -- essays research papers
During the Scientific Revolution scientists such as Galileo, Copernicus, Descartes and Bacon wrestled with questions about God, human aptitude, and the possibilities of understanding the world. Eventually, the implications of the new scientific findings began to affect the way people thought and behaved throughout Europe. Society began to question the authority of traditional knowledge about the universe. This in turn, allowed them to question traditional views of the state and social order. No longer was the world constructed as the somewhat simple Ptolemaic Model suggested. The Earth for the first time became explicable and was no longer the center of the universe. Many beliefs that had been held for hundreds of years now proved to be false. In addition to this, the Roman Catholic Church, which had always clarified the movements of the universe with the divine power of God, was now questioned by many. The Roman Catholic Church was naturally set as an opponent of the Scientific Revo lution, not so much because of opposition to new ideas but instead because the new information contradicted the model of the world the church had created. Fortunately the revolution did not happen overnight but moderately over a 150-year period. Nicolaus Copernicus was one of the first astronomers to question the single worldview that the Christian faith supported. Though it was in the later years of his life that the he published On the Revolutions of Heavenly Spheres, the question was now raised as to the correctness of the mechanics of the world. In his writings, Copernicus was not able to accurately describe the revolutions of the Earth, Sun and Stars, but he was the first man to use mathematics and observation in order to create a more accurate picture of the universe. However, in order to conform to the Roman Catholic Church, Copernicus expressed himself carefully. Copernicus states, à à à à à I may well presume, most Holy Father, that certain people, à à à à à as soon as they hear that in this book about the Revolutions à à à à à of the Spheres of the Universe I ascribe movement to the earthly à à à à à globe, will cry out that, holding such views, I should at once be à à à à à hissed off the stageâ⬠¦ (Aspects of Western Civilization 41) Through this statement, Cop... ...leo had attempted to complete. With his information the model of the universe had been at last completed. The Bible and God were no longer needed to explain the mysterious connection of the planets and stars. Newton did not receive the same resistance from the church perhaps because his finding where towards the end of the Scientific Revolution. The Roman Catholic Church could no longer refute the finding of science and submitted. The advances in science over the 150-year period served to crush superstitions and magical believes that people had fathomed to explain the world. Copernicus began the revolution with his finding on the Earth, planets and stars. Galileo went further to connect the world. This came to him at great cost. Bacon and Newton meet less resistance from the Church, possibly due to their approach. In the end science proved to have the final say in the matter, not so much as to discredit the church but rather to dictate there place in the world of science. Religion is based on faith; it always has been, during the Scientific Revolution the church had extended their grip into science. In the end they remain separate, leaving each individual to decide on their own.
Thursday, October 24, 2019
Evaluation of Internship
1. Describe two difficult incidents or challenging situations that you experienced during your internship. The difficult challenging situations that I have experienced during the internship were at the Veranda restaurant and the Learning and development office. Firstly, I have difficulty to adapt myself from an undergraduate into the professional commis at the world top five star hotelââ¬â¢s, to be worked the Veranda restaurant.I need to learn and memorise the restaurantââ¬â¢s menus, name of the cutlery that I havnââ¬â¢t been using before, to get to know all the employeesand trainees, learn new manners and how should we deal with each of our guest and approach to our guest and also living in the Bangkok city which have one of the most difficult transportation.Secondly,the difficulty in the Learning and development (L&D) office is that the during the time that Iââ¬â¢ve work is the low season in Bangkok which it is a good opportunity for the hotel and the L&D department to train and set big events for the staff such as the Walk Rally and L&D workshop in order to strengthen the relationship between co-workers and develop professional skills. L&D department have to contact many other departments within the hotel in order to get in touch with each employees.During the April, the Mandarin Oriental Hotel Group has choosed Mandarin Oriental Bangkok to run the L&D workshop conference which more than 20 of the L&D managers of Mandarin Oriental Hotel around the globe will come to the hotel to have conference for a week and during those time our departmentââ¬â¢s job were to set the delight events to welcome the managers and run the workshop. 2. Explain how you dealt with these situations and the impact your actions had on the other parties (customers, line managers, colleaguesâ⬠¦) After a period of 2 first weeks, I have settled myself in an adaptation environment very well.The assistance from co-worker have aid me to go through the challenge without a do ubt. I get to know every staffs willingly, we play soccer every weekend. The chiefs have given me a lot of great guidance in term of servicing each guest. The manager has taught and inspire us to work. Overall the professional environment in the restaurant has automatically turned me into one of the professional. Every problem has been solved by the guidance and the training by the management team and the managers.Due to the small number of employees in L&D department, I get to know and close to each staff member very easily. Our team have a great team work, my trainer trained and taught me very well which allow me to get the job done very fast and efficient. The L&D team including me and other department within the hotel have put in large amount of effort to plan, set and run this big event. We have worked overtime to get the plan done before the workshop started. It is very fun to work and to get such sastisfaction from the L&D managers is one of the best thing I wouldââ¬â¢ve e ver imagine. 3.Identify alternative actions that you could have undertaken which would have possibly improved the outcomes in these situations. I could have copy the menu and study it after work to memoris the dishes. There is 2 menus in the restaurant which included the breakfast menu and the dinner menu, wine and beverage menu should have also done the same. This will allow me to learn the menu more quickly as in the working time I can not manage to learn the menu. I should have stay close more with the managers to get their advice, understand their point of view and gain more lesson from the expertââ¬â¢s experience.After the week of conference event, the L&D workshop conference was announced as one of the best workshop that have ever before by all the L&D managers. The event sastisfied every manager by delight welcoming events, lots of surprise and the assistance of the event from every department. There is nothing could have done better. Part 2 : IMPROVING PERSONAL OR INTERPE RSONAL SKILLS OVER A PERIOD OF TIME ( about 500 words) 1. Identify four (4) of your strengths and two (2) of your weaknesses that you experienced during your internship.Describe them in a working context. The strength that I have gained during this internship are the teamwork between co-worker, the Mandarin Oriental Bangkok team have taught everyone work collaborately to each other allowing their united effort to turn the hotel to be one of the leader in the world. Professional workmanship, the hotel have host many big world class events and service has been excellence for over centuries, being in the professional environment have gain me this strength.Company knowledge, the company have set many hospitality training for the staff, as a L&D trainee I have to attend to every meeting. The weakness that I experienced are the lack of effort, I have put most of effort at the first start of the internship and during the end, sometime I have not put enough amount of great effort into work but at the end I have improve myself brought out large amount of effort. Other weakness is that I should have take the internship longer as I only do it for 5 months.I have not learn enough and there is a lot of things that I have missed. 2. List specific actions / alternatives that may help you to improve these weaknesses. a. Set a statement, I should set a statement and point out my objective of what i should gain from this internship to allow me to learn everything I should or wanted to. b. Maximise internship period, This first internship I have taken only 5 months and have not learn enough but the the next one I will take longer than 5. 3.Determine a plan (actions and deadlines) that will keep you committed to this period of self-coaching. To set a statement wonââ¬â¢t take long time for the action. I will only need to know which position/department Iââ¬â¢m going to working in and set the objective of what I need to learn from the position/department. 4. How would you be a ble to fairly and accurately evaluate your improvements ? I would be fairly and accurately evaluate my improvements by the feedback of the co-workers. According to the exit interview with the Assistance L&D Manager.He has asked an tell me about my strengths and the weaknesses, what I have gained and what I have not gain, he has also asked what do I want to learn more from this internship. The Assistance L&D Manager have also evaluate my improment as at first of the start working I do not know the staff very well which cause me and the team communicate not very well but at the end after I have feedback from the L&D manager of how to work with the team, I have improve myself dramatically and efficiently.The Assistance L&D Manager and the team have been work with everyday during the intership period. The comments and the feedbacks from the co-worker are one of the most reliability evaluate of my improvement. APPENDICES 1. Copy of work certificate if applicable 2. Copy of a monthly sala ry statement. 3. One brochure of the establishment with valid room rates Your project must contain the following 3 parts: 1. A copy of your written report 2. A copy of your evaluation 3. Your appendices, brochure, pay slip and work certificate if applicableThe evaluation must be handed in at the same time as your report, no exceptions will be made. DEADLINE: Monday of week 2: Each class will be allocated a time slot, to hand in their report to the Academic Office. N. B. If you fail to submit your report and any of the other requested documents within the given deadline, you will be given a FAIL Students who are repeating their semester still need to submit their reports by the given deadline above, Monday of week 2 The report remains the property of GIHE. We suggest you prepare a second copy for your records.
Wednesday, October 23, 2019
The Return: Midnight Chapter 29
ââ¬Å"Oi!â⬠Damon shouted from outside the palanquin. ââ¬Å"Is anybody else looking at this?â⬠Elena was. Both Stefan and Bonnie had their eyes shut; Bonnie was wrapped in blankets and cuddled against Elena. They had rol ed down al the curtains of the palanquin except one. But Elena had watched through the single window, and had seen how tendrils of fog had begun drifting by, first just filmy tatters of mist, but then longer, ful er veils, and final y blankets, engulfing them whole. It seemed to her that they were being deliberately cut off from even the perilous Dark Dimension, that they were passing a border into a place they weren't meant to know about, much less enter. ââ¬Å"How do we know we're going in the right direction?â⬠Elena shouted to Damon after Stefan and Bonnie woke. She was glad to be able to talk again. ââ¬Å"The thurgs know,â⬠Damon cal ed back. ââ¬Å"You set them on a line and they walk that line until somebody stops them, or ââ¬â ââ¬Å" ââ¬Å"Or what?â⬠Elena yel ed out of the opening. ââ¬Å"Until we get to a place like this.â⬠This was obviously bait, and neither Stefan nor Elena could resist taking it ââ¬â especial y when the thurg they were riding stopped. ââ¬Å"Stay here,â⬠Elena said to Bonnie. She pushed a curtain out of the way and found herself looking too far down at white ground. God, these thurgs were big. The next moment, though, Stefan was on the ground holding up his arms. ââ¬Å"Jump!â⬠ââ¬Å"Can't you come up and float me?â⬠ââ¬Å"Sorry. Something about this place inhibits Power.â⬠Elena didn't give herself time to think. She launched into the air and Stefan caught her neatly. Spontaneously, she clung to him, and felt the familiar comfort of his embrace. Then he said, ââ¬Å"Come look at this.â⬠They had reached a place where the land ended and the mist divided, like curtains being held to either side. Directly in front of them was a frozen lake. A silvery frozen lake, almost perfectly round in shape. ââ¬Å"Lake Mirror?â⬠Damon said, cocking his head to one side. ââ¬Å"I always thought that was a fairy tale,â⬠Stefan said. ââ¬Å"Welcome to Bonnie's storybook.â⬠Lake Mirror formed a vast body of water in front of them, frozen right into the ice sheet below her feet, or so it seemed. It did look like a mirror ââ¬â a purse mirror after you'd breathed softly on it. ââ¬Å"But the thurgs?â⬠Elena said ââ¬â or rather whispered. She couldn't help whispering. The silent lake pressed on her, as did the lack of any kind of natural sound: There were no birds singing, no rustling in the bushes ââ¬â no bushes! No trees! Instead, just the mist surrounding the frozen water. ââ¬Å"The thurgs,â⬠Elena repeated in a slightly louder voice. ââ¬Å"They can't possibly walk on that!â⬠ââ¬Å"Depends on how thick the lake ice is,â⬠Damon said, flashing his old 250-kilowatt smile at her. ââ¬Å"If it's thick enough, it'l be just like walking on land for them.â⬠ââ¬Å"And if it isn't?â⬠ââ¬Å"Hmmâ⬠¦Do thurgs float?â⬠Elena gave him an exasperated glance and looked at Stefan. ââ¬Å"What do you think?â⬠ââ¬Å"I don't know,â⬠he said doubtful y. ââ¬Å"They're very large animals. Let's ask Bonnie about the kids in the fairy tale.â⬠Bonnie, Stillwrapped in fur blankets that began col ecting chunks of ice as they dragged on the ground, looked at the lake grimly. ââ¬Å"The story didn't go into detail,â⬠she said. ââ¬Å"It just said that they went down, down, down, and that they had to pass tests of their courage and ââ¬â and ââ¬â wittiness ââ¬â before they got there.â⬠ââ¬Å"Fortunately,â⬠Damon said, smiling, ââ¬Å"I have large enough amounts of both to make up for my brother's entire lack of either ââ¬â ââ¬Å" ââ¬Å"Stop it, Damon!â⬠Elena burst out. The moment she'd seen the smile, she'd turned to Stefan, pul ed him down to her height, and begun kissing him. She knew what Damon would see when he turned back toward them ââ¬â her and Stefan locked in an embrace, Stefan hardly aware of anything being said. At least they could Stilltouch with their minds. And it was intriguing, Elena thought, Stefan's warm mouth when everything else in the world was cold. She looked quickly at Bonnie, to make sure she hadn't upset her, but Bonnie was looking quite cheerful. The farther I seem to drive Damon away, the happier she is, Elena thought. Oh, Godâ⬠¦this is a problem. Stefan spoke up quietly. ââ¬Å"Bonnie, what it comes down to is that it has to be your choice. Don't try to use courage or wit or anything except your inner feelings. Where do we go?â⬠Bonnie glanced back at the thurgs, then looked at the lake. ââ¬Å"That way,â⬠she said, without hesitation, and she pointed straight across the lake. ââ¬Å"We'd better carry some of the cooking stones and fuel and backpacks with iron rations in them,â⬠Stefan said. ââ¬Å"That way, if the worst happens, we'l Stillhave basic supplies.â⬠ââ¬Å"Besides,â⬠said Elena, ââ¬Å"it'l lighten that thurg's load ââ¬â if only by a little.â⬠It seemed a crime to put a backpack on Bonnie, but she insisted. Final y, Elena arranged one fil ed entirely with the warm, curiously light fur clothes. Everyone else was carrying furs, food, and poop ââ¬â the dried animal dung that would from now on be their only fuel. It was difficult from the first. Elena had only had a couple of experiences with ice that she had reason to be wary of ââ¬â but one of those had almost been disastrous for Matt. She was ready to jump and whirl at any crack ââ¬â any sound that the ice was breaking. But there were no cracks; no water flowing up to slosh onto her boots. The thurgs were the ones who seemed actual y built for walking on frozen water. Their feet were pneumatic, and could spread out to almost half again their original size, avoiding putting too much pressure on any one section of ice. Crossing the lake was slow, but Elena didn't see anything particularly deadly about it. It was simply the smoothest, slickest ice she had ever encountered. Her boots wanted to skate. ââ¬Å"Hey, everybody!â⬠Bonnie was skating, exactly as if she were in a rink, backward and forward and sideways. ââ¬Å"This is fun!â⬠ââ¬Å"We're not here to have fun,â⬠Elena shouted back. She longed to try it herself, but was afraid to make cuts ââ¬â even scuffs ââ¬â in the ice. And beside that, Bonnie was expending twice as much energy as she needed to. She was about to cal out to Bonnie and tel her this, when Damon, in a voice of exasperation, made al the points she had thought of, and a few more. ââ¬Å"This isn't a pleasure cruise,â⬠he said shortly. ââ¬Å"It's for the fate of your town.â⬠ââ¬Å"As if you care,â⬠Elena murmured, turning her back on him and touching the unhappy Bonnie's hand both to give comfort and to get them going at arm's length again. ââ¬Å"Bonnie, do you sense anything magical about the lake?â⬠ââ¬Å"No.â⬠But then Bonnie's imagination seemed to fly into high gear. ââ¬Å"But maybe it's where the mystics from both dimensions al gathered to exchange spel s. Or maybe it's where they used the ice like a real magic mirror to see faraway places and things.â⬠ââ¬Å"Maybe both of them,â⬠Elena said, secretly amused, but Bonnie nodded solemnly. And that was when it came. The sound Elena had been waiting for. Nor was it a distant booming which could be ignored or discussed. They had been walking at arm's length from one another to avoid stressing the ice, while the thurgs walked behind them, and to either side ââ¬â like a flock of geese with no leaders. This noise was a dreadful y near crack like the report of a gun. Immediately, it sounded again, like a whiplash, and then a crumbling. It was to Elena's left, on Bonnie's side. ââ¬Å"Skate, Bonnie,â⬠she shouted. ââ¬Å"Skate as fast as you can. Scream if you see land.â⬠Bonnie didn't ask a single question. She took off like an Olympic speed skater in front of Elena, and Elena swiftly turned. It was Biratz, the thurg Bonnie had asked Pelat about. She had one monstrous back leg in the ice, and as she struggled, more ice cracked. Stefan! Can you hear me? Faintly. I'm coming for you. Yes ââ¬â but only come as close as you need to Influence the thurg. Influence the ââ¬â ? Make her calm, put her out, whatever. She's ripping up the ice and it'll just make it harder to get her out! This time there was a pause before Stefan's answer came. She knew though, by faint echoes, that he was talking telepathical y with someone else. All right, love, I'll do it. I'll take care of the thurg, too. You follow Bonnie. He was lying. Or, not lying, but keeping something from her. The person he'd been sending thoughts to was Damon. They were humoring her. They didn't mean to help at all. Just at that moment she heard a shril scream ââ¬â not so far away. It was Bonnie in trouble ââ¬â no! Bonnie had found land! Elena didn't lose another second. She dumped her backpack on the ice and skated straight back to the thurg. There it was, so huge, so pathetic, so helpless. The very thing that had kept it safe from other Godawful Hel acious monsters in the Dark Dimension ââ¬â its great bulk ââ¬â was now turned against it. Elena felt her chest tighten as if she were wearing a corset. Even as she watched, though, the animal became calmer. She stopped trying to get her left hind leg out of the ice, which meant that she stopped churning up the ice around it. Now Biratz was in a sort of crouching position, trying to keep her three dry legs from going under. The problem was that she was trying too hard, and that there was nothing to push against except breakable ice. ââ¬Å"Elena!â⬠Stefan was within earshot now. ââ¬Å"Don't get any closer!â⬠But even as he said it, Elena saw a Sign. Just a few feet away, lying on the ice was the tickle-prod that Pelat had used to get the thurgs going. She picked it up as she skated by and then she saw another Sign. Reddish hay and the original covering for the hay ââ¬â a giant tarpaulin ââ¬â were lying behind the thurg. Together they formed a broad wide path that was neither wet nor slick. ââ¬Å"Elena!â⬠ââ¬Å"This is going to be easy, Stefan!â⬠Elena pul ed a pair of dry socks out of her pocket and drew them up over her boots. She fastened the tickle stick to her belt. And then she started the run of her life. Her boots were fur with something like felt underneath and with the socks to aid them, they caught on the tarpaulin and propel ed her forward. She leaned into it, vaguely wishing Meredith were here, so she could do this instead, but al the time getting closer. And then she saw her mark: the end of the tarp and beyond it floating chunks of ice. But the thurg looked climbable. Very low in back, like a dinosaur halfway into a tar pit, but then rising up along the curved backbone. If she could just somehow land thereâ⬠¦ Two steps til jump-off. One step til jump-off. JUMP! Elena pushed off with her right foot, flew through the air for an endless time, and ââ¬â hit the water. Instantly, she was soaked from head to foot and the shock of the icy water was unbelievable. It caught hold of her like some monster with a handful of jagged ice shards. It blinded her with her own hair, it squeezed al the sound out of the universe. Somehow, clawing at her face, she freed her mouth and eyes from hair. She realized that she was only slightly below the surface of the water, and that was al she needed to push upward until her mouth broke the surface and she could suck in a lungful of delicious air, after which she had a coughing fit. First time up, she thought, remembering the old superstition that a drowning person wil rise three times and then sink forever. But the strange thing was that she wasn't sinking. There was a dul pain in her thigh but she wasn't going under. Slowly, slowly, she realized what had happened. She had missed the back of the thurg, but landed on its thick reptilian tail. One of the serrated fins had gashed her, but she was stable. Soâ⬠¦nowâ⬠¦al I have to do is climb the thurg, she puzzled out slowly. Everything seemed slow because there were icebergs bobbing around her shoulders. She put up a fur-lined gloved hand and reached for the next fin up. The water, while making her soaking clothes heavier, supported some of her weight. She managed to pul herself up to the next fin. And the next. And then here was the rump, and she had to be careful ââ¬â no more footholds. Instead she grabbed for handholds and found something with her left hand. A broken strap from the hay carrier. Not a good idea ââ¬â in retrospect. For a few minutes that qualified as among the worst in her life she was showered with hay, pounded with rocks, and smothered in the dust of old dung. When it was final y over she looked around, sneezing and coughing, to find that she was Stillon the thurg. The tickle stick had been broken but enough remained for her to use. Stefan was frantical y asking, both aloud and by telepathy, if she was All right. Bonnie was skating back and forth like a Tinker Bel guide, and Damon was cursing at Bonnie to get back to land and stay there. Meanwhile Elena was inching up the rump of the thurg. She made it through the crushed supply basket. She final y reached the thurg's summit, and she settled just behind the domed head, in the seat where a driver would sit. And then she tickled the thurg behind the ears. ââ¬Å"Elena!â⬠Stefan shouted, and then Elena, what are you trying to do? ââ¬Å"I don't know!â⬠she shouted back. ââ¬Å"Trying to save the thurg!â⬠ââ¬Å"You can't,â⬠Damon interrupted Stefan's answer in a voice as cold and Stillas the place they were in. ââ¬Å"She can make it!â⬠Elena said fiercely ââ¬â precisely because she herself was having doubts about whether the animal could. ââ¬Å"You could help by pul ing on her bridle.â⬠ââ¬Å"There's no point,â⬠Damon shouted, and turned about-face, walking quickly into the mist. ââ¬Å"I'l give it a try. Throw it out in front of her,â⬠Stefan said. Elena threw the knotted bridle as hard as she could. Stefan had to run almost to the edge of the ice to grab it before it fel in. Then he held it aloft triumphantly. ââ¬Å"Got it!â⬠ââ¬Å"Okay, pul ! Give her a direction to start in.â⬠ââ¬Å"Wil do!â⬠Elena tapped Biratz again behind her right ear. There was a faint rumble from the animal and then nothing. Elena could see Stefan straining at the bridle. ââ¬Å"Come on,â⬠Elena said, and slapped sharply with the stick. The thurg lifted up a giant foot, placed it farther on the ice, and struggled. As soon as she did, Elena smacked hard behind the left ear. This was the crucial moment. If Elena could keep Biratz from crushing al the ice between her back legs, they might have a chance. The thurg tentatively lifted her left hind leg and stretched it until it made contact with the ice. ââ¬Å"Good, Biratz! Now! ââ¬Å"Elena shouted. Now if Biratz would only surge forwardâ⬠¦ There was a great upheaval underneath her. For several minutes Elena thought that perhaps Biratz had broken through the ice with al four legs. Then the thrashing changed to a rocking motion and suddenly, dizzyingly Elena knew that they had won. ââ¬Å"Easy, now, easy,â⬠she cal ed to the animal, giving her a gentle tickle with the stick. And slowly, ponderously, Biratz moved forward. Her domed head drooped farther and farther as she went, and she foundered at the edge of a bank of mist, breaking the ice again. But there she only sank a few inches before meeting mud. A few more steps and they were on solid ground. Elena had to suck in her breath to stifle a scream as the thurg's domelike head slumped, giving her a short and scary ride to where the tusks re-curved on themselves. Somehow she slid right between them and had to hastily scramble off Biratz's trunks. ââ¬Å"It was pointless, you know, doing that,â⬠Damon said from somewhere in the mist beside her. ââ¬Å"Risking your own life.â⬠ââ¬Å"What d-do you mean p-pointless?â⬠Elena demanded. She wasn't frightened; she was freezing. ââ¬Å"The animals are going to die anyway. The next trial is one they can't manage and even if they could, this isn't a place where anything grows. Instead of a quick clean death in the water, they're going to starve, slowly.â⬠Elena didn't answer; the only answer she could think of was, ââ¬Å"Why didn't you tel me earlier?â⬠She had stopped shivering, which was a good thing, because a moment ago her body had felt as if she might shake herself apart. Clothes, she thought vaguely. That was the problem. It certainly couldn't be as cold here in the air as it had been in that water. It was her clothes that were making her so cold. She began, with numb fingers, to take them off. First, she unfastened her leather jacket. No zippers here: buttons. That was a real problem. Her fingers felt like frozen hot dogs, and only nominal y under her direction. But somehow or other she managed to undo the fastenings and the leather dropped to the ground with a muffled thump ââ¬â it had taken a layer of her inner fur off with it. Ick. The smel of wet fur. Now, now she had to ââ¬â But she couldn't. She couldn't do anything because someone was holding her arms. Burning her arms. Those hands were annoying, but at least she knew who they belonged to. They were firm and very gentle but very strong. Al that added up to Stefan. Slowly, she raised her dripping head to ask Stefan to stop burning her arms. But she couldn't. Because on Stefan's body there was Damon's head. Now that was funny. She'd seen a lot of things that vampires could do, but not this swapping heads business. ââ¬Å"Stefan-Damon ââ¬â please stop,â⬠she gasped between hysterical whoops of laughter. ââ¬Å"It hurts. It's too hot!â⬠ââ¬Å"Hot? You're frozen, you mean.â⬠The deft, searing hands were rubbing up and down her arms, pushing back her head to rub her cheeks. She let it happen, because it seemed to be only sense that if it was Damon's head, they were Stefan's hands. ââ¬Å"You're cold but you're not shivering?â⬠a grim Damon-voice said from somewhere. ââ¬Å"Yes, so you see I must be warming up.â⬠Elena didn't feel very warmed up. She realized that she Stillhad on a longer fur garment, one that reached to her knees under her leather breeches. She fumbled with her belt. ââ¬Å"You're not warming up. You're going into the next stage of hypothermia. And if you don't get dry and warm right now, you're going to die.â⬠Not roughly, he tilted her chin up to look into her eyes. ââ¬Å"You're delirious now ââ¬â can you understand me, Elena? We need to really get you warm.â⬠Warm was a concept as vague and faraway as life before she had met Stefan. But delirious she understood. That was not a good thing. What to do about it except laugh? ââ¬Å"All right. Elena, just wait for a moment. Let me find ââ¬â ââ¬Å"In a moment he was back. Not quick enough to stop her from unwrapping the fur down to her waist, but back before she could get her camisole off. ââ¬Å"Here.â⬠He stripped off the damp fur and wrapped a warm, dry one around her, over her camisole. After a moment or two she began to shiver. ââ¬Å"That's my girl,â⬠Damon's voice said. It went on: ââ¬Å"Don't fight me, Elena. I'm trying to save your life. That's al . I'm not going to try to do anything else. I give you my word.â⬠Elena was bewildered. Why should she think that Damon ââ¬â this must be Damon, she decided ââ¬â would want to hurt her? Although he could be a bastard sometimesâ⬠¦ And he was taking off her clothes. No. That shouldn't be happening. Definitely not. Especial y since Stefan must be somewhere around. But by now Elena was shivering too hard to talk. And now that she was in her underwear, he was making her lie down on furs, tucking other furs around her. Elena didn't understand anything that was happening, but it was al starting not to matter. She was floating somewhere outside herself, watching without much interest. Then another body was slipping in under the furs. She snapped back from the place she had been floating. Very briefly she got a look at a bare chest. And then a warm, compact body slid into the makeshift sleeping bag with her. Warm, hard arms went around her, keeping her in contact al over her body. Through the mist she vaguely heard Stefan's voice. ââ¬Å"What the hell are you doing?ââ¬
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